Though temperatures were in the 90s, fans were still lining up outside, well before doors opened, to be sure to get a good spot near the rails for Swedish heavy metal stalwarts Avatar. Currently on “The Great Metal Circus” tour, in support of their latest album Dance Devil Dance, there was a lot to be excited about. This was on full display with the number of fans in makeup like Johannes, the love for the Swedish musicians was real, and could easily be felt hours before showtime.

The Truman erupted in a frenzy of cheers as Avatar took the stage, igniting a night of pure metal madness, with a pit opening early into the set (though I did not see any crowd surfers). The Swedish metal powerhouse, known for their theatrical performances and crushing riffs, delivered on every expectation the crowd had.

Unsurprisingly, the set featured heavily from their latest release, Dance Devil Dance, but also had a healthy dose of fan favorites from Black Waltz, and Hail the Apocalypse. Dressed in his trademark ringmaster outfit, Johannes commanded the audience the same way a lion tamer might control the king of the jungle under the big top.

The band’s unique blend of heavy metal, progressive elements, and theatrical flair was on full display, showcasing their evolution and impact on the metal scene. With each song, the band demonstrated why they’ve become such a force in modern metal, captivating the audience with their musicianship and stage presence. This concert was more than just a show; it was a testament to Avatar’s ability to create an immersive experience that goes beyond the music itself. Alice Cooper and KISS would be proud.

The concert hall buzzes with anticipation as Avatar takes the stage. Johannes Eckerström, the charismatic frontman, emerges in his iconic joker-style makeup and ringmaster-inspired attire. His presence commands attention, a stark contrast to his initial nervousness years ago. The band’s visual transformation began on that fateful night before Halloween in 2011, marking a turning point in their stage persona. As Johannes puts it, “It drove a new level of self-consciousness, I put a big bullseye on my face.” This bold move allowed him to explore new dimensions of performance, breaking free from metal tropes and creating a unique identity. The band’s chemistry shines through as they feed off each other’s energy, creating an electrifying atmosphere. Avatar truly comes alive on stage, their music and presence intertwining to create an unforgettable experience for the audience.

Avatar has found their niche in the metal industry. Though theatricality is nothing new to the rock scene, it is easy to see how they have found themselves sharing the bill with other metal acts like Ice Nine Kills, and In this Moment, who blend similar theatrical, and fringe horror elements into their set. While They have managed to incorporate theatrics into their performances, with music that stands on its own, without becoming too divisive in the metal community, or a punchline to some. Avatar’s ability to merge heavy metal riffs with sweet melodic tunes sets them apart. The theatricality is not limited to the stage, with Johannes finding his way into the crowd, and twisting balloon animals as well. Truly a bizarre, immersive experience.

Avatar’s concerts are just that: an experience. They are immersive, and highly interactive, where the audience becomes as much a part of the show as the members onstage. Won’t you come out and play?Avatar has found their niche in the metal industry. Though theatricality is nothing new to the rock scene, it is easy to see how they have found themselves sharing the bill with other metal acts like Ice Nine Kills, and In this Moment, who blend similar theatrical, and fringe horror elements into their set. While They have managed to incorporate theatrics into their performances, with music that stands on its own, without becoming too divisive in the metal community, or a punchline to some. Avatar’s ability to merge heavy metal riffs with sweet melodic tunes sets them apart. The theatricality is not limited to the stage, with Johannes finding his way into the crowd, and twisting balloon animals as well. Truly a bizarre, immersive experience.

Avatar’s concerts are just that: an experience. They are immersive, and highly interactive, where the audience becomes as much a part of the show as the members onstage. Won’t you come out and play?

Words and Photos by Josh Chaikin and Sonny C. Wright